The Changing Face of Risk in Modern Banking For decades, risk management in banking was an exercise in reaction.By the time issues surfaced in reports, the damage — whether financial, operational, or reputational — had already occurred. But the modern banking world doesn’t afford that luxury anymore. With the explosion […]

Introduction: Why the First 90 Days Define Salesforce Success The first 90 days after a Salesforce implementation are like a startup’s first quarter — they reveal what’s working, what’s not, and what needs to change. Many businesses across the UAE, USA, Singapore, and the UK assume that once Salesforce is […]

Introduction: The Growing Fraud Challenge for Digital Businesses Financial services, insurance carriers, real-estate marketplaces, and high-tech SaaS companies are experiencing a perfect storm: customer interactions are almost entirely digital, while fraud tactics grow more automated and complex every quarter. Global reports estimate billions of dollars in annual fraud losses, with […]

Introduction:In the financial world, trust is everything. That trust begins the moment a customer starts their journey — often with a KYC (Know Your Customer) process that’s either frustratingly slow or worryingly opaque. But what if onboarding could be frictionless, real-time, and still 100% compliant? Today, banks, NBFCs, insurers, and […]

Salesforce + MedTech: Building Compliant, Scalable Platforms Introduction: Why MedTech Needs a New Kind of Platform Medical technology companies today are at the intersection of two powerful forces: the need to scale rapidly and the need to stay compliant. Whether it’s a startup launching diagnostic devices or an established player […]

Why Prompt Engineering Matters More Than Ever It’s 2025, and AI is no longer just a buzzword — it’s a competitive differentiator. But for CXOs, VPs, and transformation leaders, knowing how to deploy AI effectively still feels like a black box. That’s where prompt engineering enters the conversation. Prompt engineering […]

Introduction: Bridging the Gap Between Clinical Innovation and Scalable Delivery Precision medicine has rapidly evolved from a bold concept to an essential strategy for modern healthcare. Its promise? Delivering personalized treatments based on a patient’s genetic makeup, lifestyle, and environment. But here’s the challenge: clinical insights alone don’t transform care […]

In today’s always-on world, speed is not a differentiator — it’s a baseline expectation. From tap-to-pay to UPI and instant ACH transfers, customers are used to lightning-fast payments. But here’s the problem: while money moves in milliseconds, most customer support still moves in hours. When a user faces a transaction […]

Healthcare is in the midst of a digital reckoning. As patients become more tech-savvy and expect seamless, on-demand service, traditional healthcare systems are under immense pressure to evolve. Paper-based records, siloed communication, and fragmented care pathways are no longer acceptable. Enter Salesforce Health Cloud + AI. This powerful combination transforms […]

Introduction It’s 2025, and business leaders are feeling the pressure to evolve. The problem? Their tech stack wasn’t built for AI, real-time personalization, or automated decision-making. That’s where Salesforce (and Aekot ) come in. As a CRM consulting company in India, the UAE, and the US, Aekot’s Salesforce implementation strategy […]