Nobody buys a house and never looks at it again. You fix the leaking tap, repaint the wall, and once in a while you check whether the foundations are still sound. A Salesforce org is the same. Most teams build it with care, then spend years adding rooms: a new […]

AI Pilot – Production Getting an Agentforce demo to work is the easy part. A good demo needs a clean example, a friendly dataset and a few minutes of someone’s attention. Production needs none of those things. It needs an agent that works on a Tuesday afternoon, with messy data, […]

Dreamforce is back, and Aekot is heading to San Francisco. This September 15 through 17, Salesforce’s flagship conference returns to the Moscone Center for three days of keynotes, breakout sessions, hands-on workshops, and the kind of hallway conversations that end up mattering more than the sessions themselves. It started in […]

Everyone is running an AI pilot on Salesforce right now. Most of them are going nowhere. That’s not a criticism of the technology. Agentforce works. Multi-agent orchestration works. The capabilities Salesforce has built over the last two years are genuinely impressive. The problem isn’t what’s on the screen. It’s what’s […]

If you hold a Platform Administrator certification – or any of the other 7 certifications this badge covers – completing this badge keeps you active for another year. Here’s exactly what the module covers and what you need to do. This badge covers: Platform Administrator (I & II), Sales Cloud, […]

Wealth management is at a turning point. Investor expectations, regulatory pressures, and digital transformation mandates are converging to reshape how advisory teams operate. Clients today expect real-time information, proactive insights, and seamless engagement across every channel — whether speaking with a relationship manager, viewing their portfolio online, or responding to […]

Clinical trial recruitment sits at the heart of medical innovation. Without timely patient onboarding, even the most promising therapies face delays, rising costs, and reduced impact. Yet recruitment remains one of the most operationally burdensome areas in healthcare and life sciences. The root problem? The system still relies heavily on […]

Email marketing is not dead, it is just changing. As a matter of fact, as per industry statistics, email achieves an average ROI of 42 to every dollar invested, which makes it one of the most economical digital channels. However, the true test is on how to make every message […]