Aditi NigamIn an era where data breaches and cyber threats have become all too common, safeguarding customer information is of paramount importance for businesses across the globe. As companies rely increasingly on digital platforms like Salesforce to manage their customer relationships, ensuring robust data security within these systems has become non-negotiable. […]
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The Evolving Landscape of Salesforce: What Lies Ahead
Salesforce is undoubtedly poised to play a pivotal role in shaping the future of business and customer relationship management. As the world continues to embrace digital transformation, Salesforce’s commitment to innovation, adaptability, and customer-centricity positions it as a driving force for success. Salesforce has continually evolved to meet the dynamic […]
Salesforce Lead Management Practices
Salesforce Lead Management refers to the process of effectively managing and nurturing leads throughout their journey from initial contact to becoming qualified prospects and potential customers. As a leading customer relationship management (CRM) platform, Salesforce provides robust lead management tools and functionalities to help businesses streamline their sales processes, prioritize […]
Salesforce AI Cloud Bringing Trusted Generative AI To The Enterprise
In today’s fast-paced and data-driven world, harnessing the power of artificial intelligence (AI) is no longer a luxury but a necessity for businesses striving to stay ahead of the competition. With the advent of AI Cloud by Salesforce, companies now have a game-changing platform at their disposal to leverage the […]
What is Real Time Marketing And How Does It Help Marketers Achieve Their Goals?
In today’s fast-paced business world, real-time data and real-time marketing are essential for businesses to stay competitive and make informed decisions. Real-time data refers to data that is available immediately, as it happens, and can be analyzed and acted upon in real-time. Real-time marketing, on the other hand, refers to […]
What Is A Data Lakehouse?
Handling large amounts of data has become necessary in today’s world due to the exponential growth of data generated by businesses, individuals, and machines. The emergence of new technologies has resulted in an explosion of data, which requires effective management to turn it into valuable insights and knowledge. Managing data […]
10 Effective Strategies For Improving Salesforce Lead Conversion Rates
Salesforce is a popular CRM (Customer Relationship Management) software that enables businesses to manage their sales, marketing, customer support, and other related activities in one platform. One of the essential features of Salesforce is lead management, which involves capturing, qualifying, and converting leads into potential customers. What is Salesforce Lead […]
What is Salesforce Einstein
Anup PrakashSalesforce Einstein is an artificial intelligence platform that is built into the Salesforce Customer Relationship Management (CRM) system. The platform leverages machine learning algorithms and natural language processing to provide predictive insights, automate processes, and enhance customer engagement. Salesforce Einstein is designed to help organizations achieve their business goals by […]
Integrating Salesforce with Google Ads
Salesforce has earned its reputation as one of the most beneficial web-based software to manage customer-related database for any business in the market. As a cloud computing technology, Salesforce is leading today in the I.T industry. Similarly, in the digital advertising world, Google Ads is the market leader. Integrating Salesforce […]
Our favourites from Spring 22 Release notes
Salesforce released a quite a new set features in its spring 22 release notes. Introducing new functionalities as well as improving the existing ones. This makes the life of salesforce admins and developers a tad bit easier. In spring 2022 release following are the key highlights: Salesforce Flow Updates On […]