Anup PrakashSalesforce Einstein is an artificial intelligence platform that is built into the Salesforce Customer Relationship Management (CRM) system. The platform leverages machine learning algorithms and natural language processing to provide predictive insights, automate processes, and enhance customer engagement. Salesforce Einstein is designed to help organizations achieve their business goals by […]
Author: Anup Prakash
What is Salesforce Marketing Cloud?
What is Salesforce Marketing Cloud? Marketing Cloud is a customer relationship management (CRM) platform designed specifically for marketing departments and organizations. It offers a centralized platform for managing customer data and automating marketing processes, and provides a range of tools and features that can help businesses to improve their customer […]
Top Features of Salesforce Sales Cloud
What is Salesforce Sales Cloud? Sales cloud is the most popular product offered by Salesforce. It is a customer relationship management(CRM) tool released in the year 2009 designed to focus on the sales segment of a business enterprise. Sales cloud solutions allow for a more personalised customer experience and better […]
Salesforce Permission Sets
Salesforce Permission Sets are a powerful tool that allows administrators to grant users access to specific objects, fields, and actions within the Salesforce platform. This feature allows for fine-grained control over user access and can help organizations ensure that only authorized users have access to sensitive data. Permission Sets are […]
Understanding Salesforce Service Cloud?
What is Salesforce Service Cloud? Salesforce service cloud is a CRM (customer relationship management) platform designed to increase the customer service effectiveness and support. It’s a tool to manage customer information. It could be the unit of a whole Salesforce CRM package for your business. For enterprises looking for digitalization […]
Salesforce Data Cleansing Tips
The world has adapted to cloud computing and technology at a significant pace in the past decade. Organisations today rely heavily on digital services to manage their business. And data management is the most important aspect of a digital enterprise. Poor data quality affects all the processes of the business […]
Queues in Salesforce
Salesforce queues are a collection of records that don’t have any owner. Users who have access queues can view the data that exist in them and can also claim ownership of any record. Queues in Salesforce help to prioritize, distribute and assign records. It becomes useful in the case of […]
Benefits of Salesforce Financial Services
The Salesforce Financial Services CRM provides financial institutions with all the necessary tools and services to operate their business with less complexity and greater ease. It lets banks and other financial institutions build trust and earn customer loyalty through personalized experiences. Financial Services Cloud breaks down the data silos in […]
Import Data to Salesforce (some tips)
Data Migration is one of the most critical tasks in Salesforce CRM software for any organization. Moving data from its current location (an external system) to Salesforce CRM can be a challenging procedure if not executed in a strategic careful manner. In today’s post, we are focusing mainly on importing […]
Why small businesses should opt for Salesforce
Salesforce is the global CRM leader and has evolved as one of the best online software which can adapt to any industry type or size. Many large-scale enterprises use Salesforce CRM to automate their business processes, workflows and manage customer relations. The technological tools and solutions provided by Salesforce CRM […]