Anup PrakashIf you hold a Platform Administrator certification – or any of the other 7 certifications this badge covers – completing this badge keeps you active for another year. Here’s exactly what the module covers and what you need to do. This badge covers: Platform Administrator (I & II), Sales Cloud, […]
Author: Anup Prakash
Salesforce Summer ’26 Release: What’s New and What Needs Action
By Aekot | 6 May 2026 Introduction If you’ve been around Salesforce long enough, you know that some releases feel like maintenance windows with a press release attached. Summer ’26 is not one of those. There’s real substance here – particularly for teams who live in Flow Builder, Apex developers […]
Salesforce Headless 360: The End of the Browser – First Era
Overview Last month, Parker Harris stood in front of a room full of press and analysts and said something that caught everyone off guard. “Why should you ever log into Salesforce again?” Coming from the co-founder of a platform that hundreds of thousands of businesses log into every single day […]
Leading the Way in Sustainability: Thought Leadership
In today’s rapidly evolving business landscape, sustainability is no longer a mere buzzword—it’s a necessity. At the forefront of this movement is Anup Prakash, a visionary leader at Aekot, whose thought leadership in sustainability is not only shaping the company’s future but also inspiring a broader dialogue across industries. Aekot’s […]
Aekot’s Commitment to a Net-Zero Future
Aekot’s Commitment to a Net-Zero Future: A Sustainable Path Forward In a world increasingly driven by the imperative to combat climate change, businesses have a critical role to play in fostering a sustainable future. At Aekot, we understand the urgency of this challenge and are committed to leading by example […]
Creating Effective Email Campaigns with Salesforce Marketing Cloud
Salesforce Marketing Cloud is a platform developed by Salesforce that provides a suite of tools for digital marketing automation and analytics. It is designed to help businesses engage with their customers across various channels, such as email, social media, mobile, and advertising. In the ever-evolving digital marketing landscape, email campaigns […]
Maximizing Customer Engagement With Salesforce: Best Tips and Tricks
Understanding the Essence of Customer Engagement Customer engagement encompasses the various ways in which businesses interact with their customers and build relationships that extend beyond mere transactions. It involves fostering a deep connection with customers by understanding their needs, preferences, and pain points, and delivering tailored solutions and experiences that […]
Streamlining With Salesforce Automation
Understanding Salesforce Automation Salesforce automation (SFA) is the process of using technology to automate and simplify repetitive tasks, making processes more efficient, consistent, and error-free. It allows your team to focus on high-value tasks while ensuring routine work is handled seamlessly by the system. It involves leveraging the tools and […]
Salesforce and Data Security
In an era where data breaches and cyber threats have become all too common, safeguarding customer information is of paramount importance for businesses across the globe. As companies rely increasingly on digital platforms like Salesforce to manage their customer relationships, ensuring robust data security within these systems has become non-negotiable. […]
The Evolving Landscape of Salesforce: What Lies Ahead
Salesforce is undoubtedly poised to play a pivotal role in shaping the future of business and customer relationship management. As the world continues to embrace digital transformation, Salesforce’s commitment to innovation, adaptability, and customer-centricity positions it as a driving force for success. Salesforce has continually evolved to meet the dynamic […]