Salesforce Health Cloud is a cloud-based CRM for healthcare enterprises in the world. Its main focus is to enhance the overall doctor-patient relationship and to give a better patient experience. There are several use cases of health-cloud for life science organizations. We have talked about the 10 best use cases below of which some are beneficial for the industry and some for customers and patients.
Prior Approval And Authorization
PRIA, a healthcare services company utilizes the health cloud and the experience cloud of Salesforce to get prior approval and authorization for their arising MedTech clients for procedures. In case a provider has a patient that requires the use of a non-approved device, the provider contacts PRIA through the clinical device organization. PRIA then, at that point, works with payers to acquire approval. This service helps patients to gain more access to the new inventive health care.
Managing Health Network Relationships
Healthcare systems frequently need to trace the associations and interrelationships between providers, medical care groups, and locations, within the network of the healthcare industry’s ecosystem.
The Salesforce CRM grants building up multi-level hierarchical order that shows the functional structure of the healthcare network. The information fields the customer sees on the screen can alter based on the service category or the provider’s function. Due to this hierarchical setup, the system records more accurate data.
During the Covid-19 pandemic, the Salesforce Health cloud CRM came up with functionality to automatically determine whether the patient should be directed to the testing area or sent home based on their symptoms.
After completing the assessment, the user could transfer the results to the hospital EMR with the simple health cloud app. This health cloud offering helped health care organizations to support their emergency response teams, medical management care teams, and call centers.
Scheduling and managing appointments in today’s healthcare system is not always an easy task. With Salesforce’s health cloud, intelligent and efficient management of appointments is possible. Configuration of workflows on the basis of which appointment type can be self-scheduled and which needs patient-to-provider interactions can be determined. For a more organized and coordinated patient experience, scheduling systems and EMRs with scheduled tasks and patient efforts along with a follow-up can be incorporated.
Intelligent Case Routing
A workflow function of salesforce named Omni-channel helps in organizing the process of patient aftercare and in reducing operational costs. The system helps in efficiently handling the patient’s inbound requests.
Whichever channel the patient uses for example email, phone, web, etc, the requests of the patient are matched by the inbound routing system with the correct clinical or non-clinical person. If important, the user can move the requests from the non-clinical to the clinical level.
Development Of Physical Network
Salesforce health cloud helps in getting and capturing referrals from current referring medical physicians and also in hiring new referring physicians. The Arizona Center for Cancer Care (AZCCC) utilizes the services of the Salesforce health cloud for this purpose. Consequently, it saw an increment of 15% in its provider referrals.
Another important use case of using a Salesforce health cloud is the verification of benefits. It allows users to verify the benefits while viewing the patient’s record on the screen.
Also, utilizing the chatter and sharing eligibility information internally within the patient’s account helps the care group members, managers, and contact center agents to create improved patient experiences.
For organizations in the healthcare industry, connecting the health cloud to third-party benefits and eligibility services and automating tasks can take health cloud integration to the next level. With the services offered by the health cloud, the information ambiguity in the benefit verification process is considerably reduced.
Intelligent Sales for Medical Device Companies
Health cloud intelligent sales help medical device-making companies efficiently manage their sales and inventory processes. The Intelligent Sales mobile app allows having all the power of the desktop app on the go. Execute and schedule visits, and look over important details about inventory management, product transfers, and much more all from your mobile phone.
Cardiofocus, a medical device company, reaped several sales benefits utilizing the health cloud which included five times as many surgical cases recorded and a 50% increment in closed opportunities.
Asset Tracking And Field Service
Salesforce health cloud offers medical device companies more efficient ways to keep track of parts, and service equipment, and update field inventory of customers in an organized and centralized view.
Referral Management And Processing
Referral management in health care refers to the transition to the next step in care. It usually occurs when the patient is critical or when there is a change in diagnosis. Salesforce Health cloud makes it easier to manage referrals.
Existing referral systems lack proper integration and automation. With the Salesforce health cloud, the process of automation, standardization, and reduction in manual data entry from the initial starting point of referral creation to patient care and to patient discharge become organized, smooth-running, and time-saving.
The above are just a few use cases of the health cloud. The functionalities and features of Salesforce’s health cloud can be applied by healthcare organizations, hospitals, and medical care teams to just about any use case.