Month: November 2025

Clinical trial recruitment sits at the heart of medical innovation. Without timely patient onboarding, even the most promising therapies face delays, rising costs, and reduced impact. Yet recruitment remains one of the most operationally burdensome areas in healthcare and life sciences. The root problem? The system still relies heavily on […]

Email marketing is not dead, it is just changing. As a matter of fact, as per industry statistics, email achieves an average ROI of 42 to every dollar invested, which makes it one of the most economical digital channels. However, the true test is on how to make every message […]

The digital-first B2B world is rapidly moving towards businesses starting to integrate their sales, marketing, and service operations into a single smart ecosystem with Salesforce. However, as organizations grow, so do their clouds – Marketing Cloud, Sales Cloud, Service Cloud, Commerce Cloud, and more. It is no longer about switching […]