Keeping up with the ever-changing customer expectations can be pretty overwhelming. There is a growing need for more personalized services and experiences. Customer value creation is the most crucial goal for any organization. 

Financial institutions have utilized Salesforce for a decade now to manage client data and enhance their productivity. Investing heavily in digital transformation has resulted in increased performance and customer satisfaction. 

Salesforce financial service cloud helps organizations in the finance sector to build customer loyalty and trust. It helps in automating daily tasks, streamlining everyday processes, and skillfully managing customer relationships. And for all these reasons, the popularity of Salesforce CRM is increasing rapidly over the past few years.

Powered by Salesforce Lightning, the Salesforce Financial Services Cloud helps the finance team and advisors in delivering a superior level of service to their clients. It provides an integrated platform for business organizations operating in the finance industries like Banking, Insurance, Wealth Management, and Mortgage and Lending.  

What is Salesforce Financial Services Cloud?

Salesforce financial services cloud is a customer relationship management software that is designed specifically for financial services sectors. It provides a centralized 360-degree view of the client’s data which helps in understanding every stage of the customer lifecycle.  

Financial Services Cloud solutions help to break down the data silos and provide critical information and intelligent insights about client engagements. It is like financial advisor software with pre-built data models and workflows to serve organizations in the financial sector.

Benefits Of Salesforce Financial Services Cloud

Personalized Customer Service And Care

Financial Services Cloud helps in delivering more personalized services and proactive advice to clients. With its automation tools and features, you need to worry less about gathering customer information and focus more on prioritizing your prospects and providing them with the best services. 

The financial services cloud guides in taking the next best action to obtain new clients and also in managing the existing ones. It helps you to put your client first which effectively improves the overall customer relationship.

Also, it improves customer engagement significantly. Be it with teams, stakeholders, or end users. Digital engagement with clients helps the organization in making better business decisions and in providing a more trustworthy user experience. 

Better Visibility Into Financial Accounts And Data

The Client Data Model of the Salesforce Financial services cloud allows firms to have access to all the necessary data to strengthen commitment opportunities related to the customers. The Finance Accounts object already has predefined record kinds. 

Improved visibility in the financial accounts helps the finance team in developing investment plans and policies and meeting their objectives. It makes it easy for them to offer quality service and product recommendations.

Referral Routing

The Salesforce Financial Services Cloud provides immense benefits when it comes to intelligent referral routing. With scoring and routing, you can modify your customer database into an operational referral network by following the referrals from inside of your organization as well as from the industry sector. 

By Building a seamless communication flow you can know more about your customers than just their investment strategy. 

You can track and convert referrals successfully post developing referral pipelines and then the system creates an opportunity and account automatically.

Intelligent Business Analytics

The analytics dashboard provided by the Financial Services Cloud super charges bankers and financial advisors productivity. 

Companies in the finance sector can leverage customized tools and services of the financial services cloud and make smarter decisions with the help of analytics powered by high-tech and innovative artificial intelligence technology.  

The data provided by the Salesforce financial services cloud helps to serve financial advisors in making well-informed decisions on client management.

Smarter & Faster Client Decision

Taking faster and smarter client decisions becomes easy with the Salesforce Financial Services Cloud. It introduces the advisors to the set of next best actions and decisions to undertake. This promotes advisor productivity while also maintaining compliance. 

Advisors can effectively manage their customer’s goals and needs and thereby affect the overall growth and success of the business positively. 

Automation And Tracking

The Financial Services Cloud automates multiple processes and everyday tasks which helps in designating the right job for the right team members based on their work profile. 

It also helps in keeping a thorough watch on leads and on the lead tracking management process. Also, the automation tools and services of the Salesforce financial service cloud dissolves communication gaps and accelerates business efficiency.

Does Financial Services Cloud Ensure Security?

Yes, the Financial Services cloud provides powerful security tools that monitor data usage and access on a continuous basis. The Salesforce CRM functionalities offer an extra layer of security and data protection to protect the client’s financial account information. 

Its security features include Platform encryption, Event monitoring, Field Audit Trial, etc to keep vital information confidential. The infrastructure and the framework of the Salesforce Financial Health Cloud are highly secured.

With its digital and automated capabilities, Salesforce Financial Services Cloud makes it easy for your clients to connect from anywhere and at any time. In addition, it prioritizes meeting your customer’s financial needs. 

This cloud-based CRM software unifies the customer’s information and provides intelligent insights about customer data which ultimately helps in building stronger client relationships and enhancing the productivity and the growth of the financial institution.